AFL Clubs Value LBG

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Richmond and West Coast Eagles are the latest AFL clubs to sign-up to LBG. Interest has been catching on since Essendon first joined in 2010 and since then discussions have taken place with several clubs to discuss ways in which LBG can support them to support their communities.

The recent additions to membership have created a "Sports" sector group within the membership, which will lead to analysis of the collective community contributions made by the AFL clubs on board in 2014. LBG and the clubs in membership have developed a consistent approach to valuing player time and other community activities.

Shawn Wilkey, Fan Development & Community Manager at Carlton FC joined LBG as a new member this year: "LBG has provided us with a terrific platform to capture the reach of our programs through a sophisticated but simple to use interface, and LBG staff were incredibly supportive throughout the whole process".

FAST FACT

  • In 2013 our members contributed $237M to the community and 0.09% of total revenue on average

     

  • LBG members have
    an average of
    4.5 full time staff
    members dedicated
    to community
    investment activities

  • LBG members on average contributed 0.59% of pre-tax profit to the community in 2013

  • In 2013 our members contributed $420 per employee on average

  • Employee time made up 12% of contributions by our members in 2013

  • "Education & Young People" remains the recipient of the majority of member contributions this year

  • In 2013 our members reported $107m in leverage (facilitated 3rd party contributions)

MEMBER SPOTLIGHT

  • Jawun.jpgLBG members NAB, Woodside Energy & Wesfarmers support employees on five week secondments assisting Indigenous organisations with economic and social development projects.

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  • ANZ_case_study.jpg "Seeds of Renewal" is a grants program, supported by ANZ, which aims to contribute to building thriving communities in regional Australia.

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  • TUK.pngDatacom helps make the internet safer for kids through ThinkUKnow, an internet safety program delivering interactive training to parents, carers and teachers.

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  • Essendon_EFC_Dyson_Heppell_and_Friends.jpgThe Essendon Football Club aims to strengthen communities through sport, and a key partnership is with the Tiwi Bombers Football Club located 80 kilometres North of Darwin. 

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  • Heart_Foundation_photo_small.jpgThe Medibank Community Fund and Heart Foundation partnership was born out of a shared 'For Better Health' philosophy to encourage healthy eating, more physical activity and greater community connectedness.

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  • National_Gallery_Ab_art_062.jpgIn 2009, the National Gallery of Australia and Wesfarmers Limited established the Wesfarmers Arts Indigenous Fellowship program 

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  • Optus_casestudy_small.jpgOptus partners with The Smith Family to deliver 'student2student', a unique program that has helped many students to significantly increase their reading skills.

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  • OF_logo_new_white_small.pngOrigin Foundation supports Youth Off The Streets with skilled volunteering and financial support of the The National Scholarship Program and Dollars for Scholars Program. 

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  • Jawun.jpgLBG members Woodside Energy, NAB & Wesfarmers support employees on five week secondments assisting Indigenous organisations with economic and social development projects.

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  • josh_kennedy_kg_small.jpgWest Coast Eagles FC inspires high school students in the Pilbara with "Kicking Goals", a curriculum-based mentoring program in partnership with BHP Billiton and Swan Districts Football Club. 

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