Understanding the LBG Model

The LBG model is based on three major motivations for corporate community involvement.

• A sense of moral and social responsibility
• Enlightened self-interest - A belief that companies have a long term interest in fostering a healthy community
• Knowledge that community contributions can also be good for business

These motivations form the basis for the model’s three categories:

• Charitable Donations
• Community Investments
• Commercial Initiatives in the community

These are contributions made over and above those that result from mandatory contributions or basic business operations.

The model focuses on three component parts of community contributions:

• Inputs – What the company contributes from its own resources
• Outputs – What are the benefits from this contribution – for the community and for the business
• Impacts - What is the difference, over time, of this contribution for the community